Why Digital Marketing Matters
In 2019, digital marketing and digital ad spending accounted for approximately 54.2 percent of U.S. ad spending. In 2020, many businesses have plans to increase their spending even more.
Are you considering increasing your digital marketing budget? Are you unsure of how you should spend your money to see the greatest results?
Listed below are some of the best digital marketing strategies you can utilize to accelerate your business in 2020 and beyond.
It’s no wonder businesses are spending so much on digital marketing — because it works. Digital marketing is a highly effective tool that businesses can use to stand out from their competitors and meet their target audiences online, where they’re already spending their time.
Digital marketing has a lot to offer businesses, including the following benefits:
Cost-Effective Advertising
No matter how small a business’s budget is, they can still utilize digital marketing to spread the word about their products or services. Lots of digital marketing tactics are free or low-cost, so there are plenty of steps businesses can take to build their online presence and advertise without having to spend a fortune.
Measurable Results
Popping up organically on a search engine query is a sure shot way to boost traffic and sales. We offer customizable search engine optimization (SEO) packages to fit the requirements of your business. On-page optimization, link development strategies, and competition and keyword research are some of the value services we provide. We ensure our client’s businesses hit every strategized target. Visit our website to learn more.
Increased Brand Loyalty
It’s easier for consumers to develop a sense of brand loyalty when they’re exposed to a business on a regular basis online. It takes regular exposure for people to start to recognize a brand (some reports suggest seven times is the magic number), and digital marketing helps to increase that exposure and help them start to make connections sooner.
Increased Sales
The sooner consumers can connect with a brand and start to recognize it, the sooner they’ll be likely to make a purchase from them.
As more people start to make purchases, especially online purchases, a business’s revenue will increase and they’ll be able to see more growth throughout the year. This allows them to go on and invest more money back into advertising, as well as product development and other aspects of their business.
Digital Marketing Strategies to Accelerate Your Business
There are lots of digital marketing strategies you can use to expand your reach and grow your business. The following are some of the most effective options:
Organic Search
Organic search or search engine optimization (SEO for short) is one of the best techniques a business can use if they want to grow their online presence and build up their customer base.
Organic search is a catch-all term that describes a variety of strategies related to improving a business’s search engine ranking. The higher a business ranks on a search engine results page (or SERP), the more people are going to be inclined to click on it.
Some effective SEO techniques businesses can utilize include keyword optimization (using keywords throughout their content that people are likely to be typing when searching for products or services like the ones that business offers) and building backlinks (hyperlinks that redirect a reader to their content) on high-quality, trustworthy websites. Blogging and video creation are useful strategies as well.
Website Development
It’s not enough just to have a website if you want to make the most of your digital marketing strategy. That website also needs to be optimized so that it runs in the most efficient way possible.
Working with a web development specialist can help businesses to ensure their website loads quickly, is easy to use, and looks visually appealing. All of these aspects help to improve the business’s search engine optimization, too.
PPC Management
PPC is short for Pay-Per-Click. PPC is a popular type of advertising wherein advertisers pay every time a user clicks on one of their online ads. These ads will show up at the top of search engine results pages when internet users search for specific types of businesses, products, or services.
These ads can be highly effective since they help to get the business in front of more people, and the businesses only have to pay when someone (who has the potential to become a paying customer) clicks on the advertisement, making it a more cost-effective option to consider.
Email Marketing
Email marketing helps businesses to connect with customers and potential customers on a more personal level. It also helps them advertise upcoming sales and offer specific deals to long-term customers, as well as those who have not shopped with them in a long time.
Social Media Marketing
Social media marketing is also an essential digital marketing tool. Social media ads and high-quality social media content (posts, videos, infographics, etc.) can go a long way when it comes to growing a business and piquing people’s interest.
It’s also important for businesses to engage with their followers (like posts, respond to comments and DMs, etc.) to build loyalty and manage their reputation in an effective way.
Managed IT
For a business to thrive in the digital age, it needs to have a website that’s easily accessible at all times. If your website is always crashing or has lots of bugs, people aren’t going to be inclined to visit it. This is where managed IT comes in.
Having an IT professional on-hand can help you keep your website up and running at all times. Managed IT is more cost-effective than having a full-time IT professional on your staff, but it still provides you with the same benefits.
Focus on Your Digital Marketing Efforts Today
As you can see, there are lots of different digital marketing techniques you can utilize that will help you grow your business and streamline processes in 2020. Give these techniques a try today and be sure to monitor your progress to see which ones are most effective.
If you need help with anything related to digital marketing, feel free to contact us at APX Ventures today to learn more about our services and how we can help you flourish in the new year.