PPC Management

Paid internet search is quickly becoming one of the fastest drivers of new business. Proper management of your online advertising campaigns is critical to ensure the top results when users search for a product or service you offer.

More Traffic & More Conversions

Goal-Focused PPC Management Services

Pay-Per-Click (PPC) or Paid Search are two different ways of referring to the same concept of advertising your business on search engines such as Google, Bing, and Yahoo. When users search for your products or services on these platforms, our PPC strategy allows you to run advertisements that appear on top of search results. Nowadays, the Internet is overpopulated with websites, so combining your SEO efforts with a PPC strategy has become almost indispensable. By working on both organic and paid campaigns, you’ll make it easier for potential customers to find you.

Google Searches Per Month on Average
1 + Billion
Average ROI for every dollar spent on AdWords
1 %
Increase in Brand Awareness Using Search Ads
1 %
Amount of store purchases that start online
1 %

Our Process

PPC Management Strategy

When working on your PPC project, we’ll make sure to establish the “who, what, when and how” of the campaign, so that we have a good foundation to base for all our work. We will develop a complete strategy, detailing the audiences that we should target with your paid ads, as well as the segments that will provide you with the greatest return.

Identify Keyword Opportunities for Your Business

Keywords are the search terms that people type into search networks when they are looking for something they are interested in. In order for your ads to show up on the right occasions, you need to target the right keywords. We conduct comprehensive research and measure the performance of relevant keywords to come up with a list of the most cost-effective keywords for your business.

Analyze Competition

In order for your ads to appear in the right place and at the right time, you’ll have some competition to beat. When we handle your PPC project, we take this into consideration and we check what your competitors are doing in the search engines. By identifying the strengths and weaknesses of their advertising efforts, we can develop a smarter approach for your campaign.

Ad Creation

Once we know the approach we want to take, we write the headline and body of each ad, making sure to target relevant keywords. To guarantee that you get the best results possible, we create multiple versions of an ad, which we then evaluate through A/B split tests in order to identify the highest-performing ads and constantly optimize your strategy.

Monitor Your Ads and Optimize

When it comes to PPC, the work doesn’t end when you publish your ads. Rather, there’s a constant need to keep an eye on the campaigns and make sure they’re still performing well. As such, we monitor your ads on a daily basis. This way, we’re able to detect any decline in results immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.

Transparency and Reporting

We make sure to keep you on the loop by sending monthly reports with details such as the number of conversions we are generating with our PPC management services. Plus, all accounts we use for our PPC work will be yours, which means you can log in at any time and see for yourself how your campaigns are performing.

Choose Your Perfect Plan

While every business has different needs, most can be handled by one of our plans. If you have unique requests we can create a custom plan for you.

Local

National

Standard

Monthly Ad Spend: $400 - $4,999

$ 500
Monthly
  • Google Ads, Bing Ads
  • Local Targeting Strategies
  • Google Analytics Configuration
  • Conversion Tracking
  • Remarketing Ads
  • Admin Account Access
  • Monthly Reports
  •  
  • One-Time Setup Fee: $500

Advanced

Monthly Ad Spend: $5000+

10%
Monthly
  • Google Ads, Bing Ads
  • Local Targeting Strategies
  • Google Analytics Configuration
  • Conversion Tracking
  • Remarketing Ads
  • Admin Account Access
  • Monthly Reports
  •  
  • One-Time Setup Fee: $500

Are You Ready to Get Started?

FAQ

Most frequent questions and answers

The key performance indicators evaluate at are website traffic and conversions, i.e. how many people visit your website and how many convert into the desired result.

The number of conversions will vary. We will able to track this number from our ads and this will allow us to use the performance data of our ad campaigns to make gradual improvements. Considering this, we believe your conversion rate will increase over time.

We will send you a questionnaire about your business. Upon completion, we will schedule a kick-off call to discuss your answer and ask any additional questions that might be relevant. After the call, we’ll do also do some more research on your business and industry.

The amount of traffic each month will vary, depending on your advertising budget and on how effective your campaign is. The more fuel we have in the tank, the more results we can generate for you.

In the questionnaire, we learn more about your ad preferences and we use that information to develop the advertising approach we will use for your business. If you approve of this approach, we will start developing the ads in a calendar. You will have an opportunity to review all the ads before they get published.

We offer initial contract terms of 3 months. Once that is complete, your account will be serviced on a monthly basis. You have the option to cancel at any time with a 30-day written or digital notice. After that period, we will cancel all services and return any information we have back to you.