{"id":4127,"date":"2020-09-25T17:09:13","date_gmt":"2020-09-25T17:09:13","guid":{"rendered":"https:\/\/apx.ventures\/?p=4127"},"modified":"2020-09-25T17:14:42","modified_gmt":"2020-09-25T17:14:42","slug":"everything-you-need-to-know-about-conversion-rate-optimization-cro","status":"publish","type":"post","link":"https:\/\/apx.ventures\/2020\/09\/25\/everything-you-need-to-know-about-conversion-rate-optimization-cro\/","title":{"rendered":"Everything You Need to Know About Conversion Rate Optimization (CRO)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4127\" class=\"elementor elementor-4127\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ef028 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ef028\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af17362\" data-id=\"4af17362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-350ebdbd elementor-widget elementor-widget-text-editor\" data-id=\"350ebdbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Are you doing digital marketing, but still find your business struggling?<\/p><p>APX Ventures can help you increase your conversions through something called conversion rate optimization or CRO.<\/p><p>So what exactly is CRO, and how can it take a business\u2019s marketing efforts to a higher level? Let\u2019s take a look.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d772afb elementor-widget elementor-widget-heading\" data-id=\"2d772afb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Conversion Rate Optimization?\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248a95f7 elementor-widget elementor-widget-text-editor\" data-id=\"248a95f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A conversion rate refers to the number of visitors who complete a specific task on a business website. For example, if a consumer completes a web form on your website\u2019s landing page or signs up for email newsletters, they are contributing to their conversion rate.<\/p><p>One can calculate conversion rates by dividing the number of conversions by the number of visitors to your website in a certain timeframe, and then multiply that number by 100.<\/p><p>Conversion rate optimization is the practice of improving your website and subsequent content to increase your conversion rate and encourage visitors to convert. The higher the conversion rate, the better your website is in terms of being well-designed and informative for your target audience. Once a website is optimized, it becomes easier to boost high-quality leads, boost revenue, and grow as a business.<\/p><p>It\u2019s important to understand where your conversions are happening in order to properly optimize your website. Conversions can happen in many different places, such as your homepage, on a certain landing page, through your blog, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1742ace elementor-widget elementor-widget-heading\" data-id=\"1742ace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Improve CRO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646b2281 elementor-widget elementor-widget-text-editor\" data-id=\"646b2281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are a ton of practices out there for improving CRO. To start, you\u2019ll need to conduct a full audit of your website. This is done to find pain points and areas that are not contributing to a good conversion rate. Some things that professional web designers will look for during a CRO audit include:<\/p><ul><li>Overall responsiveness and how well the website works on mobile devices like tablets and smartphones.<\/li><li>The number of CTAs and their placement throughout the site.<\/li><li>Formatting issues, color schemes, and other design aspects.<\/li><li>The speediness in which images, videos, and pages load.<\/li><li>The presence of lead flows and whether or not they are distracting or helpful.<\/li><li>A\/B testing for different web pages on your site, particularly landing pages.<\/li><li>How automation is used on your website.<\/li><li>The quality of copy and content on your landing pages and blog pages.<\/li><li>The presence of retargeting tools like pixel integration.<\/li><\/ul><p>Once your audit is complete, it\u2019s time to start optimizing your page. It\u2019s always best to put this task in the hands of professionals. San Diego marketing can be difficult and optimizing your website can be difficult without the right skillset. At APX Venture, we make small business digital marketing easier and more conversion-friendly. Using data-driven practices to improve CRO, we can help your business kick up its managed IT, PPC ads, organic search results, and overall website development. And we\u2019re start-up friendly to boot.<\/p><p>Get in touch with us today to learn more about our services and practices!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you doing digital marketing, but still find your business struggling? APX Ventures can help you increase your conversions through something called conversion rate optimization or CRO. So what exactly is CRO, and how can it take a business\u2019s marketing efforts to a higher level? Let\u2019s take a look. What is Conversion Rate Optimization?\u200b A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/posts\/4127"}],"collection":[{"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/comments?post=4127"}],"version-history":[{"count":3,"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/posts\/4127\/revisions"}],"predecessor-version":[{"id":4132,"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/posts\/4127\/revisions\/4132"}],"wp:attachment":[{"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/media?parent=4127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/categories?post=4127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apx.ventures\/wp-json\/wp\/v2\/tags?post=4127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}